Urim KodraSenior SEO & PPC Consultant
I build search programmes that compound. Six years of organic and paid growth across more than 100 client accounts, turning stalled channels into direct bookings, trade leads and recovered revenue.
Now specialising in AI search visibility: GEO, AEO and citation strategy.
- Years in search
- 0+
Organic and paid growth across agency, in-house and freelance engagements.
- Client accounts
- 0+
Portfolio managed against individual business goals and retention targets.
- Ad spend managed
- $0K+
Google Ads budget steered to strong ROAS through bid strategy and testing.
- Organic traffic lift
- 0%
Growth across key client accounts within twelve months of restructuring.
- Semrush
- Ahrefs
- Surfer SEO
- Screaming Frog
- Google Search Console
- Google Tag Manager
- GA4
- Google Ads
- Looker Studio
- Tableau
- HubSpot
- Klaviyo
- WordPress
- ChatGPT
- Claude
- Perplexity
- Jasper AI
Four clients, four very different problems
A hotel losing margin to booking sites, a trade supplier invisible in local search, a dental clinic underselling its best treatments, and an eCommerce brand that had lost half its revenue. Open any one for the full breakdown.
Boutique hotel, EdinburghBlack Ivy
UX and SEO success story
A boutique Edinburgh hotel losing margin to OTA commission. A UX audit plus an organic content strategy took direct bookings from under 40% of the total to more than 70%.
- Increase in direct bookings
- 90%
- Organic traffic growth
- 110%
- Conversion rate, up from 0.69%
- 3.2%
Trade windows and doors, ScotlandWindow Supply Company
A local SEO success story
Five branches and fewer than ten trade leads a month. A dual local and national SEO strategy grew organic leads by over 200% and helped double the branch network.
- Increase in organic leads
- 200%+
- Branches, up from 5
- 11
- Organic traffic growth
- 100%+
Dental clinic, GlasgowThe Berkeley Clinic
A local SEO success story
A Glasgow dental clinic with healthy patient flow but low value per patient. Local SEO, a cosmetic-focused content strategy and PPC lifted high-value enquiries by 138%.
- Increase in cosmetic enquiries
- 138%
- Traffic growth
- 65%
- For dental implants Glasgow
- No. 1
eCommerce, filtration and supplementsWater For Health
An omnichannel strategy
Monthly revenue had halved from £80,000 to £40,000. A full overhaul of UX, tracking, SEO, paid search and Klaviyo email brought revenue back above £80,000 a month.
- Monthly revenue restored
- £80k+
- Increase in website traffic
- 40%
- Conversion rate, up from 1.29%
- 2.49%
Every review, five stars
Verified Google reviews from hotel owners, dental practices, trade suppliers and glazing firms across the UK.
I have really enjoyed working with Urim, Jamie and the rest of the team at Inspire. They always have great advice for our website and give honest feedback on what they think will work best for targets we are trying to achieve, and the results prove they are right. I can tell they have a genuine interest in Black Ivy and care about the brand.
Lucy LoweBlack Ivy · April 2023I have worked with many web agencies, Inspire Digital are by far one of the best agencies out there and a true breath of fresh air. They built a great website for Window Supply Company and the support is first-class. Huge thank you to all the team for the continued support.
Deborah HallWindow Supply Company · August 2023For the last 9 months we have liaised closely with Urim building our SEO platforms. We have seen a fantastic increase in enquiries and new registrations over these last few months. Urim and his team are now putting their minds to our social media interactions and we are excited to see how these develop.
Michael BlackieThe Park Practice Dental Clinic · October 2022Urim and Endrit exceeded all my expectations with the Google Ads campaign. The wording was just perfect with little help from myself. Nice to work with guys that actually do great work and deliver brilliant customer service. Highly recommended.
Alfred ClearyJanuary 2023Urim has been a great resource for the Castlecroft Group. His suggestions have helped us expand our online presence and produce engaging content that has converted traffic, giving us a competitive edge. It is a pleasure working with Urim who has always been there to advise at every step of the process.
Valerie EllisCastlecroft Group · March 2024Urim Kodra has been managing my SEO for a while now and is doing a great job. The whole team have been great to work with from the very start, over a year ago now.
Andrew CunninghamJuly 2023Exceptional service from both Urim and Chris at Inspire Digital. After getting suspended from Google Business we contacted them to help us with our Business page. They were absolutely brilliant at sorting everything out for us. I would highly recommend.
Profix Glazing SolutionsGoogle review
Eight disciplines, one growth engine
Organic and paid rarely fail in isolation. I work across the whole funnel so the technical foundation, the content, the ads and the measurement all pull in the same direction.
- 01
AI & Future Search
Getting brands cited inside AI answers, not just ranked underneath them.
- GEO and answer engine optimisation
- LLM visibility and citation strategy
- Topical authority and entity SEO
- Programmatic SEO at scale
- 02
Technical SEO
Fixing the foundations that quietly cap everything else you do.
- Core Web Vitals and performance
- Site architecture and internal linking
- Crawlability, indexation and log analysis
- Migration planning and recovery
- 03
Local SEO
Winning the searches that happen within a few miles of your door.
- Google Business Profile optimisation
- Geo-targeted landing pages
- Local Business schema and maps
- Review and citation systems
- 04
Content & Authority
Content built around search intent and clustered to rank as a body of work.
- Keyword research and intent mapping
- Content cluster frameworks
- On-page optimisation and briefs
- Link building and digital PR
- 05
Paid Search
Google Ads accounts run for return, with testing baked into the process.
- Account structure and bid management
- Audience segmentation and retargeting
- A/B testing on ads and landing pages
- ROAS and budget optimisation
- 06
Lifecycle & Email
The retention side of growth, where most eCommerce revenue is left on the table.
- Klaviyo and HubSpot automation
- Segmentation and nurture flows
- Campaign planning and testing
- Post-purchase and winback journeys
- 07
Analytics & CRO
Measurement you can trust, then experiments that move the number.
- GA4 and Google Tag Manager builds
- eCommerce and lead tracking
- Looker Studio and Tableau reporting
- Conversion rate experimentation
- 08
Training & Enablement
Teams taught to run the platforms themselves, in-platform and hands-on.
- Curriculum design and live sessions
- Google Ads coaching
- GA4 and GTM tracking workshops
- Reporting frameworks for stakeholders
Capability matrix
The full spread of what I handle day to day, from crawl budgets to nurture flows.
AI & Future Search
- GEO / AEO
- AI search optimisation
- LLM visibility
- Citation strategy
- Entity SEO
- Programmatic SEO
SEO & Content
- Technical SEO
- Content strategy
- Keyword research
- Intent mapping
- Link building
- On-page optimisation
- Core Web Vitals
Paid Search
- Paid search strategy
- Bid management
- Audience segmentation
- A/B testing
- ROAS optimisation
- Google Ads
Analytics & Reporting
- GA4
- Looker Studio
- Tableau
- Performance reporting
- First-party data strategy
- CRO
Email & CRM
- Email marketing
- Lifecycle campaigns
- HubSpot
- Klaviyo
- Audience segmentation
- Nurture flows
Social Media
- Social media strategy
- Content calendars
- Organic and paid social
- Meta, LinkedIn, Instagram
- Community management
- Social-SEO integration
Web & CMS
- WordPress management
- Plugin and theme upkeep
- On-page publishing
- HTML and CSS troubleshooting
Training & Enablement
- Curriculum design
- Live platform training
- Google Ads coaching
- Analytics coaching
Six years, five teams, one discipline
From enterprise B2B audits to leading search across a 100+ client agency portfolio, and now teaching the platforms I work in every day.
Digital Marketing Lecturer
ContractCurrentCreative Hub KosovoMiami, Florida (Remote)03/2026 - Present
Hands-on Google Ads and measurement training built around live platform work rather than theory.
- Deliver hands-on training in Google Ads and data tracking as part of a recurring digital marketing programme.
- Cover campaign structure, keyword strategy, bidding, ad copy and performance analysis using live data.
- Teach the tracking stack end to end: Google Tag Manager for implementation, GA4 for measurement, and how the two connect.
Senior SEO/PPC Manager
CurrentInspire DigitalScotland, UK08/2021 - Present
Search lead across a portfolio of 100+ clients, running technical SEO, content authority frameworks and Google Ads accounts with combined spend above $280K.
- Grew organic traffic by over 70% across key client accounts within 12 months by restructuring keyword strategies around search intent and topical authority.
- Managed PPC accounts with combined ad spend of $280K+, consistently achieving strong ROAS through bid strategy, A/B testing and audience segmentation.
- Built technical SEO programmes that improved Core Web Vitals and crawlability, cutting deployment cycles from three weeks to under 10 days.
- Built and led a cross-functional team of six, cutting project turnaround by 35% and growing team revenue by over 150% in three years.
SEO Manager
Part-time / freelanceThink OrionRemote05/2020 - 07/2022
SEO strategy across 10+ client websites, built on topical authority frameworks and executive dashboards tying rankings to revenue.
- Led SEO strategy across 10+ client websites, delivering strong year-on-year organic growth.
- Created executive dashboards translating SEO KPIs into revenue impact, improving client retention.
- Conducted regular algorithm update audits, keeping client sites resilient during major Google core updates.
SEO Specialist
Held concurrently with GDS GroupJugoUK07/2020 - 08/2021
Full-funnel SEO for a virtual events platform, covering keyword research, on-page work and technical SEO.
- Executed full-funnel SEO strategy for a virtual events platform.
- Supported content teams with SEO-driven briefs for high-intent B2B audiences.
SEO Specialist
Sister company to JugoGDS GroupBristol, UK07/2020 - 08/2020
SEO audits and competitor research for one of the largest B2B events companies in the UK.
- Delivered SEO audits and competitor research at enterprise scale.
- Contributed to on-page and technical improvements supporting a measurable uplift in organic impressions.
- Team revenue growth
- 150%
Delivered in the first three years through new service lines and leaner operations.
- Lower production cost
- 40%
AI-augmented content and reporting workflows built on ChatGPT and Claude.
- Faster turnaround
- 35%
Achieved by building and leading a cross-functional team of six specialists.
- Deployment cycles
- 10 days
Cut from three weeks by restructuring technical SEO delivery end to end.
The short version
Marketing graduate turned search practitioner, working across Kosovo, the UK and remote teams worldwide.
Hey, I am Urim Kodra, a digital marketer with a passion for performance, personality, and making brands unforgettable.
By day I build smart marketing strategies that actually work. By night you will find me watching football (the real kind, European of course), diving into fantasy novels, or geeking out over sports stats like they are campaign metrics.
I have worked with startups, brands and creators to craft campaigns that convert, rank and resonate. My style is a mix of bold ideas, clear messaging and data-backed execution. Whether it is SEO, paid ads, email funnels or brand storytelling, I make sure it is not just done, but done right.
Languages
- AlbanianNative
- EnglishBilingual
Outside work
- Football
- Movies
- Fantasy novels
- Self development
- Hiking
Certifications
- Certified Digital Marketing ProfessionalDigital Marketing Institute · 2020
- Google Certified for Digital MarketingGoogle · 2020
- Digital Marketing ExpertCXL Institute · 2022
- Content Strategy for SEO & Lead GenCXL Institute
- eCommerce SEOCXL Institute
- Google Analytics 4CXL Institute
- Copywriting & Product MessagingCXL Institute
Education
Tell me what needs to grow
Whether it is a stalled organic channel, a paid account leaking budget, or a team that needs training, send over the detail and I will come back with an honest read.
Working across European and UK time zones, and remote worldwide. Typical reply time is one working day.
Download the full CV