Shifting a Glasgow dental clinic toward high-value treatments
A Glasgow dental clinic with healthy patient flow but low value per patient. Local SEO, a cosmetic-focused content strategy and PPC lifted high-value enquiries by 138%.
- Local SEO
- Schema markup
- Content strategy
- Google Ads
- Keyword research
- Increase in cosmetic enquiries
- 138%
After one year cosmetic dentistry bookings were performing better than expected.
- Traffic growth
- 65%
Not random traffic, but visits arriving on cosmetic dentistry keywords.
- For dental implants Glasgow
- No. 1
First position reached within six months on a top demand commercial keyword.
Overview
Berkeley Dental, a well-established clinic based in Glasgow, engaged my services with a clear goal: to grow the volume of high-value cosmetic dentistry enquiries. Although their patient flow was consistent and healthy, they recognised an opportunity to better capitalise on their appointment slots by shifting focus toward more profitable procedures. Revenue per patient was not optimised, primarily due to low uptake of premium cosmetic treatments. The objective became twofold: attract more enquiries for higher-margin services, and improve chair-time efficiency to increase return per patient.
Problems
- Low conversion rates for high-value cosmetic treatments. Despite steady patient numbers, few opted for premium services like veneers or whitening.
- Poor visibility in local search results. The clinic struggled to appear prominently in searches for cosmetic dentistry, limiting inbound enquiries.
- Inconsistent marketing strategy. Promotional efforts lacked focus and continuity, reducing effectiveness and making ROI hard to measure.
Solution
We implemented a local SEO strategy for The Berkeley Clinic. First, localising the content on the website and integrating schema and maps. Second, creating a brand new content strategy focused on cosmetic treatment. And finally, launching PPC campaigns targeting a local audience.
Impact
Focusing on specific treatments alongside the local strategy took Berkeley to first position for dental implants glasgow, a top demand keyword for the practice.
Straight from the platforms
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