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eCommerce, filtration and supplementsAn omnichannel strategy

Rebuilding an eCommerce brand after a 50% revenue collapse

Monthly revenue had halved from £80,000 to £40,000. A full overhaul of UX, tracking, SEO, paid search and Klaviyo email brought revenue back above £80,000 a month.

  • UX overhaul
  • eCommerce tracking
  • Technical SEO
  • Google Ads
  • Klaviyo email
  • CRO
waterforhealth.co.uk
The Water For Health homepage, showing an alkaline water filter jug and a call to action to shop the range of water filters
Monthly revenue restored
£80k+

Back to the level it had been before the downturn, up from a low of £40,000 a month.

Increase in website traffic
40%

Driven by technical SEO fixes, page optimisation and sustained content work.

Conversion rate, up from 1.29%
2.49%

Nearly doubled, significantly boosting revenue per visitor.

Overview

Water for Health, a health-focused eCommerce company specialising in water filtration and supplements, approached me amidst a severe sales downturn. Monthly revenue had plummeted from over £80,000 the previous year to barely £40,000 at the time of engagement, a staggering 50% drop. The decline raised urgent concerns about digital visibility, user engagement and customer retention. The client needed a comprehensive overhaul, not just in marketing but also in digital customer experience, to stop the bleeding and regain momentum.

Problems

  • The website experience was outdated and difficult to navigate, with little clarity in user journeys and no analytics in place to track conversions.
  • Organic visibility had fallen significantly, with limited content updates and poor technical SEO hygiene.
  • Google Ads campaigns were underperforming and unstructured. Budget was being spent inefficiently, with no clear focus on high-intent keywords or product-specific targeting, and retargeting was nonexistent.
  • Email marketing had been largely ignored. The business had a decent list, but no automation, segmentation or strategy, leaving money on the table.

Solution

To tackle the issues I overhauled the website UX and added eCommerce tracking for better insight. I fixed technical SEO problems, optimised key pages, and launched targeted PPC campaigns for water filters and supplements. To boost retention I set up automated email flows in Klaviyo and ran regular campaigns to engage both new and existing customers.

Impact

Email became a top-performing channel: one campaign reached a 58.77% open rate across 7,511 recipients, and sales attributed to marketing reached £43,004 in the period, up 32%.

Evidence

Straight from the platforms

Klaviyo
Klaviyo campaign report for a June 2025 email showing a 58.77 percent open rate across 7,511 recipients
One send, after the email rebuildA 58.77% open rate across 7,511 recipients, on a channel that had been sitting unused with no automation or segmentation when the work started.
Shopify
Shopify analytics card showing sales attributed to marketing of 43,004.38 pounds, up 32 percent, with a sparkline for the period
Sales attributed to marketing£43,004.38 attributed to marketing across the period, up 32% on the comparison window, with the spikes lining up against the campaign sends.

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